Actually the PR fail of the 21st Century is Amelia, from the UK “anti-extremism” educational game called Pathways. The game, developed by SOUK in coordination with the Hull City Council and East Riding of Yorkshire Council, was designed to educate students about the dangers of online radicalization. The game’s primary antagonist, a teenage girl with purple hair named Amelia who held nationalist views, was intended as a cautionary figure. However, she was ironically embraced by online communities and became a viral meme, with users finding her “goth baddie” design and character more interesting and relatable than the non-binary protagonist, Charlie.
Now she’s all over YouTube, and clones have spread to other European countries. One example: https://www.youtube.com/watch?v=vUqWMlFu4es
Who knew a cute rebellious girl would appeal to young Brits tired of what’s being done to their country?
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That Jag ad has to rank right up with the “10:10” campaign as one of the all-time unbelievably bad marketing ideas in history.
And that EVJag’s shape was bad enough, looking rather like a countertop heat-sealer or electric knife sharpener.
But in Lady Penelope Pink?
Neither Rolls-Royce or AnderFans were amused, I’m sure.
The point, if it had one, seemed to be that gai Martians were their new target market.
clear ether
eon
Most counterproductive ad I ever saw is the British one where the teacher pushes a big button that explodes the student into spraying bloody meat, any time there is one who doesn’t parrot her woke ideas.
https://henrybowman.wordpress.com/2010/10/15/but-please-buy-our-stuff-anyway/
DBD MAY BE DOWN A FEW DAYS HAVE A MAJOR UPDATING PROBLEM AND HAVE TO RUN IT THROUGH TO ITS FINISH THNX, CHRIS
Actually the PR fail of the 21st Century is Amelia, from the UK “anti-extremism” educational game called Pathways. The game, developed by SOUK in coordination with the Hull City Council and East Riding of Yorkshire Council, was designed to educate students about the dangers of online radicalization. The game’s primary antagonist, a teenage girl with purple hair named Amelia who held nationalist views, was intended as a cautionary figure. However, she was ironically embraced by online communities and became a viral meme, with users finding her “goth baddie” design and character more interesting and relatable than the non-binary protagonist, Charlie.
Now she’s all over YouTube, and clones have spread to other European countries. One example:
https://www.youtube.com/watch?v=vUqWMlFu4es
Who knew a cute rebellious girl would appeal to young Brits tired of what’s being done to their country?